BOJUNA NEWS / IN THE PRESS
Just over a week after our very first Discovery Boxes were dispatched, we came across a lovely surprise.
The Bojuna Discovery Box had been featured in a dedicated article by Michaël Maarek for All Subscription Boxes UK — and we hadn't known it was being written.
Published on 16 October, the piece looks at our debut October selection, the idea behind the subscription, and the first quiet hints of November. It's encouraging to see something so new beginning to reach beyond our own pages.
A different kind of discovery
One observation in Michaël's article particularly resonated with us.
FROM THE ARTICLE
“We also like that Bojuna mixes fragrance for you and for your home, which most UK beauty boxes do not.”
Michaël Maarek · All Subscription Boxes UK
That balance is exactly what we hoped to create: a box that moves beyond a single type of fragrance, bringing together scents to wear, to use and to enjoy at home.
Our October debut was the first expression of that idea, bringing together perfume, body spray, perfume oil and home fragrance in one collection.
A thoughtful perspective
The feature considers both what makes the Discovery Box different and how it compares with more traditional beauty subscriptions. We appreciate that balanced approach — it helps readers understand what Bojuna is, and just as importantly, who the box is for.
FROM THE ARTICLE
“people who like discovering a young brand early”
Michaël Maarek · All Subscription Boxes UK
For an independent brand still in its early chapters, that felt like a particularly meaningful way of putting it.
A glimpse of November
Michaël also picked up on the first teaser for our next box. The selection is staying a surprise for now, but the mood is beginning to take shape.
A new month will bring a new selection, with that same sense of discovery at its heart.
Thank you, Michaël
A genuine thank you to Michaël Maarek and All Subscription Boxes UK for taking the time to introduce the Bojuna Discovery Box to their readers.
There's plenty more ahead, but it's good to acknowledge these little milestones along the way.
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